Raising Awareness

Information campaigns were held as part of the SSS 2 programme across five countries - Libya, Burkina Faso, Mali, Guinea and The Gambia, to raise awareness of the realities and dangers of certain migration routes, as well as to provide information about where to access essential services and humanitarian assistance along the most critical routes, and 230,000 people were reached with essential information.
Find out more about IOM research to better understand the impact of these campaigns targeting potential migrants. 

Spotlight: IOM Mali multi-channel campaigns

In Mali, IOM took a multi-channel approach to information campaigns, using social media, songs and (radio spots?). It targeted youth aged 15 to 30 and was designed to change perceptions and generate awareness of exploitation and human trafficking.

Music Video

A well-known female rapper in Mali, Ami Yerewolo, was contracted to develop a song on human trafficking based on testimonies of victims and a video clip was created. 

Social Media 

IOM Mali published the story of the fictional character Imma on its Facebook and Twitter accounts and on a dedicated Instagram account for this campaign, @Imma.lolo. Imma's audio clip was broadcast on the local radio station Tamani, covering the entire country, in four different languages - French, English, Bambara and Soninke.

Ted-style Talks 

The event was inspired by the ted-style talk format, and was organised in partnership with the NGO Accountability Lab organized the event Connect 223. Seven different speakers talked about several angles of migration and shared ideas to foster social changes.